Our first item is to mention that one of the keys to sustainability with email list marketing is to keep things ethical and upfront at all times. Just doing that helps to build trust and solidify your relationship with subscribers which is crucial to success. Naturally, avoiding even the appearance of spam-like behavior is of utmost importance.

As you probably know, one practice with email spammers is they purposely make it hard to get away from them – unsubscribe. However, for honest marketers that’s never a problem because any autoresponder service that is used will require the inclusion of an unsubscribe link in each email. That is a necessary step, but for honest marketers there’s never a problem with that. That is also a measure that can help you, too.

But it’s also a trend that has been going on because countries all around the world are concerned about the spam problem. There are only good reasons for doing things the right way, perhaps the most important reason is it will be more profitable.

Giving your subscribers and potential customers as much control as possible helps them to feel like you have respect for them, and that will go far and speak volumes for you. Using ethical standards in all your email campaigns will help to make your success a long-term proposition.