Create a Post Process
Use this fourteen-point checklist as a guide to help establish a pre-publish blog post/page routine so you can hit publish with incredible confidence.

Used for each blog post – unique to every post

1. Keywords and Long-Tail Key Words – Do you have a plan for optimizing certain keywords and phrases as the focus for this post?
2. Grammar and Spelling – Have you proofed your post to catch typos and embarrassing grammar missteps?
3. Title – Have you spent time writing an appealing title? Use long-tail key words.
4. Hook – Does your first paragraph draw the reader into the payoff even if you spend the next ten paragraphs setting it up?
5. H2-H3 formating – Have you made your post scannable by breaking it into subsections and lists with H2 and H3 formatting to help with readership and let Google know what’s important?
6. Permalink – Have you changed your permalink to include your keyword rather than simply use the default permalink post title?
7. Links – Have you looked for ways to link internally to related posts or externally to resources that add value? Have you used keywords in the anchor texts of these links?
8. Category – Have you chosen an appropriate category that matches up with your core themes? Categories can help organize and produce their own feed to use in other ways.
9. Images – Have you included a compelling set of image and chosen it as your featured image? The image in this post was created using Canva.
10. Image alt attribute – Have you written an alt attribute to describe your image in terms of your keywords?
11. Image title attribute – Have you written a title attribute that uses your keywords?
12. Author – Have you chosen the correct author if you have multiple authors for the blog?
13. Preview – Have you looked at a live preview just to make sure everything is as it should be?
14. Publish – Have you hit the publish button?

Used for your complete blog – use on every post