Define the Page Column Format
The column page format allows for your blog page to have the look and feel of a bews papper. The column format comes in many differant sizes; 2, 3, 4 and 5 columns. For example the format may be four columns with the first colum being 1/4 and the next colmn being 3/4 or the first column being 1/4 the second colmn being 1/4 aqnd the last colmn being 1/2,which makes three colmns in a four column format. the column choices are displyed in the chart below.
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How To Position Yourself As An Expert
Last year, I was looking for a business consultant. I needed someone to give me corporate business advice. Something I had very little knowledge of.
Although the person I hired was in the top 1% of the price range, and lived thousands of miles away; I hired him because he seemed like the expert.
He has hundreds of testimonials, case studies and positive feedback from past clients. It was a no brainer, I wanted to hire him above everyone else; at whatever cost.
As with anything in life, you always want to hear from an expert. You want business advice from a successful business owner and you want marriage advice from a couple who’ve been married 50 years.
The point is, people always choose the obvious expert. If you’re not an obvious expert in your niche, few people are going to subscribe to your blog, read your articles or buy your products. It’s just how it works. A natural law of human psychology.
That’s why positioning yourself as an expert is so essential for breaking through in your business. Internet Marketing especially is all about image. It’s about how people perceive you, which is why it’s so important to position yourself as an expert.
I’m going to start with several reasons why this is so important, followed by physical steps you can take to position yourself.
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Why You Should Position Yourself As An Expert
Experts Command Respect
Whenever we want to purchase anything, or learn something new. We want to hear from experts. Whether it’s to buy a new car, fix our boilers or learn about blogging.
When you are perceived as an expert, your information will be absorbed and actually implemented by your customers. Your products will be used, people will listen to you.
People Chase You
Being just another marketer or just another company means you have to chase customers. When you become an expert, you’ll have customers chasing you, clients begging for your services and as a result; you’ll need to do little to no marketing. Experts generate business through word of mouth and via referrals; on autopilot.
Everyone wants what they can’t have, or what is difficult to attain. By becoming a recognized expert in your field; you become a prize to be won. Becoming an expert completely changes the normal business man > customer dynamic.
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